How to Make a Product Video for Amazon: Brief, Check, Make
To make a product video for Amazon, decide where it will run, read Amazon’s current video guidelines for that placement, then build the video around what buyers want to see: the product in use, its size, and what is in the box. You can brief it from product photos and a one-page brief, or hire a studio to make it.
This guide is for Amazon sellers and the agencies who run their listings. It covers where videos appear, what to check before you upload, what to show, and the choice between doing it yourself and hiring.
Where do product videos show on Amazon?
Videos can appear in the listing’s image block, in enhanced brand content such as A+ and brand story, in Sponsored Brands video ads, on a brand store, and in posts. Which of these your account can use depends on your brand and account status, so check Seller Central for what you can use.
Each placement has a different job. The table below sets them side by side.
| Placement | Purpose | What to show |
|---|---|---|
| Listing image block (gallery) | Help a buyer who is already on the page decide | The product in use, size and scale, what is in the box |
| A+ content / brand story | Build trust and explain the range | Features in more detail, the brand’s story, how products work together |
| Sponsored Brands video | Win attention in search results | A fast hook, the product in the first seconds, one clear reason to click |
| Brand store | Show the range in one place | A short brand film or a range overview |
| Posts and other brand surfaces | Keep shoppers engaged between purchases | Short, simple clips: a use, a detail, a bundle |
One piece of footage can feed several rows. The cuts differ: a gallery video can take its time, while an ad video has to earn the click quickly. Plan the pieces together, and see how to plan one piece so it cuts into every size.
What are Amazon’s video requirements?
Amazon sets its own rules for length, file type, framing and content, and they differ by placement and change over time. We do not quote numbers here, because the only version that counts is the one on Amazon’s pages today. Check Amazon’s current video guidelines before you brief or upload.
When you check them, write down four things for each placement you plan to use: accepted aspect ratios, minimum and maximum length, file format and size limits, and the content rules. Put those into the brief. A studio can only hit a spec it has been given, and a rejected upload usually means the spec was never written down.
Rejections often have nothing to do with file size. Check the policy on these before you finalize a script:
- Claims. Do not state a benefit, certification, test result or comparison that you cannot support. If the listing cannot back it up, the video should not say it.
- Competitors. Check whether comparisons or mentions of other brands are allowed in the placement you are using.
- Price and time-sensitive offers. Check whether prices, discounts or dated offers are allowed. A video stays up longer than a promotion does.
- Rights. Music, voices, people on screen and any third-party logos need to be cleared.
If you are unsure, the safest video is one that shows the product and what it does, with claims that match your listing word for word.
What makes a good Amazon product video?
A good Amazon product video answers the questions a buyer would ask in a shop. It shows the product in use, how big it is, what comes in the box, and the features that decide the purchase. It makes sense with the sound off and holds up on a phone screen.
Build it around these points:
- Show the product in use. A product on a white background is a photo with motion. Hands, a setting and a result make it a demo. For more on this, see product demo videos.
- Answer the questions in your reviews and Q&A. If buyers keep asking whether it fits a certain space or comes with a part, the video should settle it on screen.
- Show scale. Put the product next to a hand, a counter or a familiar object. Shoppers often guess size wrong from photos alone, so it is worth a clear shot.
- Show what is in the box. A single laid-out shot saves a buyer a question.
- Caption it. Many people browse without sound. Short on-screen lines should carry the message on their own.
- Choose the framing on purpose. Square and wide are common for listing and brand placements, and vertical suits some ad and post surfaces. Check which your placement accepts, and ask for every size you need up front.
How do you brief an Amazon product video?
Write a one-page brief with the product and variant, the single goal, the placement and its spec, the must-show shots, the claims you may make and may not make, and who approves. The studio or editor can only match what you tell them and show them.
Use the one-page video brief template, then add three Amazon-specific lines: the placement and the spec you checked, the exact claims from your listing, and a note that no prices, offers or competitor mentions should appear unless you have confirmed they are allowed.
Send clean, high-resolution photos from several angles, plus a packshot of the box contents. The product in the video should match the real one in every detail, so check the label, color and parts against your own sample before you approve.
Can you make an Amazon product video from product photos?
Yes. Good photos are enough to start for many products: a clear hero shot, a few angles, a close-up of the detail that sells, and the contents laid out. We make finished product videos from one product photo or a short brief. Read how to make a product video from an image for what to send.
Photos work best when the video’s job is to show the product in motion, in context, or in a short ad. If the video must show a feature working in real life, such as a lid sealing or a strap adjusting, say so in the brief and send a clip or a clear description. The more precisely you describe the action, the closer the first draft will be.
Should you make it yourself or hire someone?
Make it yourself if you have a simple product, time to learn, and no need for multiple sizes. Hire a studio if you run many listings, need several cuts per product, or want a polished result that is ready to upload without rework.
Questions to ask any supplier, including us:
- Will you work from my photos and brief, and what do you need from me?
- Which sizes and lengths are included?
- How many rounds of changes are included, and what counts as a round?
- Do I get clean files with no watermark, and can I use and resell them?
- Will you keep my client’s name and files confidential?
If you are an agency, you may want the supplier to stay behind your name. See white-label video production for what to ask.
FAQ
Can I use the same video on the listing and in an ad?
Often you can use the same footage, but each placement has its own spec and its own job. Ask for separate cuts, and check the guidelines for each.
Should an Amazon product video have a voice-over?
It can, but plan for silent viewing. Captions or on-screen text should carry the key points whether or not the sound is on.
Can I make Amazon product videos for free?
You can shoot a simple clip on a phone and add captions yourself. Check the finished video against Amazon’s guidelines before you upload.
How do I make a product review video for Amazon?
Check Amazon’s current rules for reviews and customer videos first. A seller-made product video belongs on the listing as a demo, and should not be posted as if it were a customer’s review.
Email us your brief
Email us your brief and we reply with a quote. We make white-label product videos for agencies, from 5 seconds to 2 minutes, in 9:16, 1:1 and 16:9 from one piece.
Or read how it works on the agencies page.