Video Ad Sizes: Aspect Ratios and Pixel Specs by Platform

By Amrendra Singh · Updated November 8, 2026

Video ad sizes come down to four aspect ratios: 9:16 (vertical), 4:5 (tall feed), 1:1 (square) and 16:9 (wide). Each platform recommends its own mix, and the numbers change, so the table below uses only figures we read on each platform’s own ads guide on 7 Nov 2026. Where we could not open the official page, we say so and send you to the ads guide.

What are the main video ad sizes?

The four ratios you need are 9:16 for full-screen vertical, 4:5 for tall feed video, 1:1 for square, and 16:9 for wide screens. Most paid video plans use two or three of them. Vertical covers Reels, Stories and Shorts. Wide covers in-stream and sites. Square and 4:5 fill feeds.

Here is what each platform’s own pages said when we checked. "Check the ads guide" means we could not open the official page for that number, so we left it out.

Two LinkedIn notes from its help page: 1:1 has no single recommended size, only a minimum of 360 x 360 and a maximum of 1920 x 1920, and 4:5 is marked as the recommended vertical ratio. Sources are listed at the end.

What are the video ad sizes for Meta?

Meta’s ads guide lists a separate spec for each placement. For Facebook Feed it recommends 4:5 at 1440 x 1800 pixels. For Instagram Feed it lists 9:16 at 1080 x 1920 pixels. For Instagram Reels and Instagram Stories it lists 9:16 at 1440 x 2560 pixels.

Meta’s Reels ads page also says key creative should sit inside the safe zone, and it points to a Reels safe zone checker. It notes that sound is on by default in Reels. So build the audio on purpose and still make the picture work with the sound off.

Meta placements do not all want the same frame. A single 4:5 export will not fit everywhere. Plan a vertical master and a tall feed cut, and ask for both.

What is the Instagram Reels size and ratio?

Instagram Reels ads use 9:16, a full-screen vertical frame. Meta’s ads guide lists 9:16 at 1440 x 2560 pixels, with a duration of 0 seconds to 15 minutes, and its Reels ads page tells advertisers to keep key elements in the safe zone.

What is the video ad size for LinkedIn?

LinkedIn accepts 16:9, 1:1, 4:5 and 9:16 video. Its help page marks 4:5 (720 x 900 recommended) as the recommended vertical ratio and lists 9:16 at 720 x 1280. Wide video runs 1920 x 1080 or 1200 x 675. Length is 3 seconds to 30 minutes, in MP4.

LinkedIn also says the file must be uploaded directly to the platform, not linked from YouTube or Vimeo.

What are the YouTube video ad sizes?

Google’s video ad specs page lists 16:9 at 1920 x 1080 for in-stream skippable and in-feed ads, with a recommended length of 15 seconds. Bumpers are 6 seconds. Shorts use 9:16 at 1080 x 1920, 6 to 60 seconds. Video action campaigns take 16:9, 9:16 or 1:1.

The page lists lengths by campaign type, so match the format to the campaign you are buying. A bumper and a 15-second in-stream ad are different edits, not one video trimmed.

Where is the safe zone for captions and buttons?

The safe zone is the part of a vertical frame that platform buttons, captions and profile names do not cover. Keep your headline, product, captions and end-card text in the middle of the frame, away from the top and bottom edges. Meta publishes a safe zone checker for Reels. Use the platform’s own overlay, not a guess.

We do not quote safe-zone pixel margins here, because the platforms update them and we did not find a pixel figure on the official pages we could open. What does not change:

• Captions in the middle band. A caption pushed to the bottom edge can sit under the buttons and the ad text.
• The product above the call-to-action. If your button appears at the bottom, a logo placed there will be covered.
• Edges are risky. Anything near an edge can be cropped when a platform converts one ratio to another.
• Test on a phone. Preview the ad in the platform’s own tool before you pay to run it.

How long should a video ad be?

Length rules are set by the platform and by the campaign type, so use the table for hard limits and your own brief for the rest. YouTube lists 15 seconds as recommended for in-stream skippable, and 6 seconds for bumpers. As a general rule of advice, give each placement its own cut instead of one length everywhere.

A short hook cut, a mid-length cut and a longer story cut do different jobs. Decide the job first, then set the length. Our video brief template has a sizes field and a length field so you can say both up front.

How do you plan one piece so it cuts into every size?

Plan the vertical frame first, then check that the wide and square frames still work. Keep the product and the key text well inside the middle of the frame, leave breathing room around the subject, and write captions as separate layers so they can move. Shoot or generate with extra room above and to the sides.

A few habits make multi-size delivery easy:

• Name the sizes in the brief. Ask for 9:16, 1:1 and 16:9, plus 4:5 if you run Meta or LinkedIn feeds.
• Decide the hero frame. Pick the one shot that must survive every crop, and protect it.
• Keep text live. Captions and end cards should be rebuilt for each size, not stretched.
• Check the first second in every size. The opening frame is what stops the scroll, and it can change when the crop changes.

At our studio we cut 9:16, 1:1 and 16:9 from one piece, so a single brief covers every feed. The Tilloom hoodie ad above is one of our demo-brand films.

FAQ

Which video ad size should I use for Facebook and Instagram?

There is no single size. Meta’s ads guide recommends 4:5 at 1440 x 1800 for Facebook Feed and lists 9:16 at 1080 x 1920 for Instagram Feed. Ask for both a vertical and a tall feed cut.

Can I use one video on every platform?

You can, but you will give up fit. A vertical master with a safe center usually survives the move to square better than a wide video survives the move to vertical. Planning the crops in advance is better than fixing them later.

Do these specs change?

Yes. Platforms update their ads guides, so confirm the number on the platform’s page before you export. Our table reflects what we read on 7 Nov 2026.

Send a product image

Send one product image and we will make a free 15-second sample, no obligation, ready to cut for every feed. We make white-label product videos for agencies, from 5 seconds to 2 minutes, in 9:16, 1:1 and 16:9 from one piece. See the agencies page.

Sources (checked 7 Nov 2026)

• Meta, Facebook Feed video ad specs: https://www.facebook.com/business/ads-guide/video
• Meta, Instagram Feed video ad specs: https://www.facebook.com/business/ads-guide/update/video/instagram-feed
• Meta, Reels ads: https://www.facebook.com/business/ads/facebook-instagram-reels-ads
• Meta, Instagram Reels video ad specs: https://www.facebook.com/business/ads-guide/update/video/instagram-reels
• Meta, Instagram Stories video ad specs: https://www.facebook.com/business/ads-guide/update/video/instagram-story
• Google Ads Help, video ad specs: https://support.google.com/google-ads/answer/17091270
• LinkedIn Help, video ads specifications: https://www.linkedin.com/help/linkedin/answer/85306

Send a product image

Or read how it works on the agencies page.